Top 5 Localization Platforms for 2022
Looking to reach a whole new market of potential customers? Discover 5 localization platforms that can help you get there with ease.
Technology has evolved in the past decade, and businesses world-wide are realizing that having a successful business means more than solely having a great product. You need to evolve constantly. It's highly-competitive market out there, and to succeed, you need to make sure your customers are getting the best possible experience.
And having your product available in their native language is certainly going to ensure that they do. With you being here, we can safely assume you've realized the potential of expanding beyond your comfort zone, and we applaud you for it.
Localizing your product will help your customers get the best possible experience, and they'll be willing to share it with others. Your product's success is, at that point, undeniable.
In this article, we'll take you through the top 5 localization platforms you can use for best product performance in 2022.
But before we get started, let's go through some of the basics.
What is localization?
Many confuse localization for translation. And while that is somewhat true, there's a lot more to localization than to translation.
Software localization refers to adapting your product, not only to the language of the end user, but to their culture as well. This includes the design and UX changes to make your product feel natural to your customers.
What are the main benefits of localization?
💡 Did you know that around 13% of the world population speak English? For 4.83% it's their native language.
This statistic goes to show that your product could reach a lot more customers by offering it to them in their native language. Let's go through the top 5 benefits of localization.
1. You'll reach new audiences.
With your product being available in different languages, you'll be able to reach audiences around the world. You'll be able to grow your business in a way you weren't before, because you were limiting yourself only to a certain area.
Once your product is available in different languages, it becomes a lot easier to navigate, and only then can you expect your customers to use your product to its fullest potential.
2. You'll develop long-term relationships with your customers.
Customers will feel at home while using your product because it is in their native language, and this means they'll definitely stay with your product for a long time.
Not only because they can understand your product better, and feel comfortable while using it, but because you respect their culture.
3. You'll be one step ahead of your competitors.
Being there for your customers is always priority #1. And by localizing your product, you'll definitely do that.
However, this will also give you a huge competitive advantage. If your product is available in different languages, it means you'll see your product being used in a lot more regions than your competitors. And the more languages you add, the more ahead you'll be.
4. You'll make Google your new best friend.
If you are offering a product online, you probably have a website you use to market it. And being #1 in search rankings is every businesses dream. Currently, you may be ranking for “awesome localization software” but imagine utilizing the power of that keyword in different languages as well.
You'll get a lot more high quality traffic which means a lot more customers.
5. You'll see a higher return on investment.
With your product being available to audiences worldwide you'll, without a doubt, see an increase in your ROI over time.
How can I localize my product?
Now that you've realized how valuable localization is for your business, lets explore different methods of localization.
Localizing with the help of spreadsheets is what many businesses just starting out with localization usually use.
Even though this might seem like a good solution, it turns into a very painful process in the end.
What are the pros?
We all know how to (kind of) use it.
What are the cons?
Very time consuming, and a lot of manual work.
Extremely prone to errors.
It's very hard to collaborate with your team members in an excel sheet.
Even though spreadsheets are free, in the end they turn out to be quite expensive because you'll lose a lot of your time on manual work, delays can potentially harm your product and you'll end up with a lot of errors you have to correct in the end.
2. Translation Agencies
Translation agencies do sound like a good solution, because you are working with professional translators who will deliver high-quality content.
However, this can be quite pricey and you are not able to implement changes fast.
What are the pros?
High quality translation.
What are the cons?
Translation agencies usually come with a hefty pricing tag.
The whole process can be quite slow, as you're not able to quickly adapt to content changes.
You do not have full control of the entire localization process.
Usually, you do not end up with the file format you need for your software.
3. Localization Platforms
Technology has evolved throughout the years, and is now able to match your content needs with ease. You'll be able to have full control over your localization process, and ensure you're getting high quality translations for your product.
What are the pros?
Full control of the localization process.
High quality translations (both machine and human translation).
Timely communication with your team members.
Saves you and your team a lot of time because you have a centralized platform to work from..
No errors, and misunderstandings.
You're able to make content changes to your product fast - no more delays.
Full automation of the localization process.
What are the cons?
Some localization platforms do come with a hefty price tag.
Could be quite complicated to use.
Some solutions are not fully automated.
We've briefly covered all of the localization methods, and now we'll go into our top 5 localization platforms your business can benefit from in 2022.
Top 5 Localization Platforms for 2022
1. Translized, For fully automated localization
Translized is a software localization and translation platform that can help you localize your web and mobile applications, games or websites, without having to do any of the manual work. It comes with all of the features you and your team need for a flawless localization experience at a price that's simply unbeatable.
Integrate Translized by using CLI, enabling you to update localization with a single line from your terminal. Simple REST API is also available for more advanced use cases.
And a popular feature, loved by all mobile developers is the option to integrate with Translized's mobile SDK and publish translation in real-time on App Store and Google Play.
You can expect high-quality translation with the help of both machine and human translation.
Utilize the power of Translation Memory and History, as well as the option to add screenshots to certain terms, to make sure your translation is flawless.
Collaboration is by far the most important thing when it comes to localization, and with Translized, you'll get real-time updates via comments and mentions within them.
As a Project Manager you'll have a full overview of the entire project, and are able to easily import and export files in 10+ file formats supported by Translized.
“I love this piece of software. It is great to use, easy to integrate with any app and UI makes sense. Compared to other products it offers you better packages for less money and with features it is fairly the same or better then some other products.”
Over the Air (OTA) Mobile SDK
No more need to create a new release each time you want to make textual changes. Publish translation in real-time.
Machine and Human Translation
Machine Translation allows you to translate your content in 70+ languages. For complex features, on-demand professional translation is available.
Import and Export Files
Manage your translations by importing and exporting files in 10+ file formats supported by Translized.
Provide your team members with visual context, and add screenshots to certain terms.
CLI & REST API
Integrate CLI in your build process, and make sure you have the latest translations in every build. You can also utilize the power of the powerful REST API for more advanced use cases.
Translized offers 5 different pricing plans depending on your needs. A 14-day free trial is available during which you'll have access to 50 000 strings and unlimited projects.
For teams of up to 10 users that require more advanced features, with 6000 available strings and unlimited projects, Translized is only $14.45 a month, billed annually.
Schedule your demo call
2. POEditor, Effective translation management platform
POEditor is a localization management platform that lets you translate your content in a simple way, without the unnecessary bells and whistles. It allows you to easily translate your app, website, game or other software in a user-friendly way.
POEditor lets you connect it to your software via their REST API, so you can automate your localization process. It also offers GitHub, Bitbucket, GItLab and Azure DevOps integration.
Translation Memory and History is also available to help you easily check previous translation versions, and reduce your translation workload.
Translate your content with the help of both Human and Machine translation according to your translation needs.
Collaborate with your team members through comments and screenshots.
“POEditor is easy to use, gives you translation suggestions and allows others to contribute to translating your app by either an invite based system or just by allowing anyone to edit it.”
Simple REST API
Automate your localization and reduce manual workload.
Slack and Microsoft Teams integration
Get real-time updates with the help of Slack and Microsoft Teams integration.
Machine and Human Translation
Both machine and human translation are available according to your translation needs.
Screenshots and Comments
Collaborate with your team members easily by providing additional context on terms that need translating.
Easily revert to the previous version within POEditor.
POEditor comes with a 14-day free trial, and it offers 5 different pricing plans. It's free up to 1000 strings, and their pricing plans start with $12.74 a month for 3000 strings.
3. Localazy, User-friendly localization software
Localazy is another great choice for your localization needs. With their user-friendly interface, you can easily localize your mobile, web or desktop app.
Localazy allows for easy collaboration and gives you a full overview of your localization process. With contributor control, you'll have full control over your team members.
Achieve high quality translation with their translation glossary, translation memory and pro-active review. Machine translation is available, as well as the option to order professional translation and review.
Developers will appreciate the power of their multi platform CLI, as well as their Over the Air feature. Use release tags to maintain multiple existing releases.
“It is simple to use, with easy options and setup. A wide range of languages are supported, making it simple to apply for any product offer anywhere in the world.”
Easily make textual changes to your app without having to wait for the next release.
Utilize Localazy from command-line.
Make sure you avoid unnecessary workload with the help of Translation Memory.
Continuous Localization Team
On-demand translation and review.
Shared Memory with 80+ languages is available.
Localazy offers a 7-day free trial. You can start for free with 200 source keys. Their pricing plans start with 500 source keys for $9.
4. Lokalise, Feature-packed localization solution
Lokalise is a fully automated localization platform, created for your complex software translations and is ideal for large enterprises. You can easily localize your web and mobile apps, games, documents and marketing assets.
Lokalise allows you to easily collaborate with your team in a single workspace, by adding and assigning tasks while tracking the entire process.
Adobe XD, Figma and Sketch plugins let you start working on translations as soon as the product is ready, so there is no more waiting.
Their built-in tools, such as translation memory, QA checks and machine translation help you ensure high quality translation. Use screenshots to provide visual context.
Lokalise is a developer-friendly solution as it offers API, CLI, mobile SKDs and integrations with GitHub, Bitbucket, Jira and more. This way developers can focus on development, and spend less time on localization.
“Lokalise is really easy to work with and it's easy for new people to understand the software pretty fast. Its interface is good, simple and allows for deep customization.”
Create and assign translation and review tasks to contributors.
Add screenshots for visual context.
Quality assurance checks
High-quality QA checks to make sure you avoid typos and other textual errors.
Publish your translation to iOS and Android apps instantly.
API & CLI tool
Automate routine tasks and create unique workflows.
Even though Lokalise is a great localization platform, it does come with a hefty price tag.
They offer a 14-day free trial, and their first plan starts at $120 billed monthly with annual billing. It includes 10 seats and 5000 hosted keys.
5. Phrase, Reliable localization platform
Phrase is a fast and reliable software localization platform. It's a good option for the entire team - from developers, managers, translators to designers.
Phrase provides fast import and export of language files, great API and CLI, and it supports over 40 file formats. Over the Air feature is also available.
Managers can easily organize translation projects in the form of jobs directly in Phrase, and relevant team members will be notified when a translation is needed or is completed.
For translators, screenshots are available, to help them gain deeper knowledge of text that needs to be translated. They can also utilize the power of translation memory to reduce translation workload.
“Translations can be managed pretty easily with the web frontend. It is easy to use and pretty self explanatory. The customer support is great and handles issues very professional. The response times are very good comparing to other services.”
Phrase's API allows you to easily import files into your account.
In-context editor provides the possibility to translate content directly on the site.
Sketch & Figma Integration
Connect Phrase with your designs in Sketch and Figma within seconds.
Over the air (OTA)
Avoid waiting for the next deployment and publish translation in real-time.
Order professional translation right from Phrase.
Phrase offers 3 pricing plans, with the first one being the Basic pricing plans that starts at $23 per user/month when billed annually.
Which localization platform to choose?
We've explained in detail the 5 most popular localization platforms suited for teams of all sizes looking to scale their business. According to your needs, you can easily choose the right solution for your business.
Most of the platforms do offer a 7, or a 14-day free trial giving you enough time to explore all of their features and decide whether they're the right fit for your product.